Abends Sausage Lounge

This project involved creating a fast-casual style restaurant, which serves German street food, into a new market which might not be intimately familiar with German cuisine.

A light brand was created and then translated across the interior and exterior of an actual location. Environmental graphics, including a massive menu board and floor to ceiling vinyl decals, made it real. The result is friendly and warm, with an atmosphere that is comfortable and fits easily into a trendy city neighbourhood, or a suburban strip mall.