China – New Zealand Year of Tourism

2019 was the China – New Zealand Year of Tourism, with public and private sectors promoting Chinese tourism in New Zealand and vice versa. To help raise awareness of this initiative, a series of posters were created that merge elements of New Zealand culture with traditional Chinese aesthetic. Kiwis, cranes, stone lanterns, and native trees abound in this colourful poster series. Merchants and travel companies, large and small, were encouraged to use these posters or their elements to promote their participation in this government initiative.