Te Kāwanatanga o Aotearoa / New Zealand Government

With the passage of the Public Service Act 2020, aimed at unifying a fractured and siloed New Zealand public service, a new all-of-government identity system was commissioned. This new system builds upon existing government visual identities and national emblems and symbols to create a universal identity framework for the entire central government of New Zealand. Notably, Te Reo Māori leads the New Zealand Government wordmark in the new identity system, symbolising the Crown’s partnership with Māori under the Treaty of Waitangi. The new identity would take precedence in any multi-agency or agency neutral initiatives, and provide authoritative support for all publicly funded government initiatives from advertising to office decor.

Design team: Ezra Toma, Chris Sands, Will Manning.