Managed Isolation & Quarantine

Managed Isolation and Quarantine was established in 2020 as a safe means by which New Zealanders could return home during the Covid-19 pandemic. Creating a coherent and straightforward visual system, in a matter of days, was essential to ensuring returnee compliance. The visual language drew from New Zealand’s highly successful Unite Against COVID-19 campaign, creating a pattern of recognition for New Zealanders returning home.

The brand relied heavily on the concept of the 'bubble,' a social group of close friends, family, and colleagues that you maintain while in quarantine. The resulting visual system is clear and easily understood; instilling caution but not fear, optimism but not exuberance.

Design team: Wendy Cameron, Ezra Toma, Gareth Ruck, Lisa Hart, Chris Sands, Will Manning.