Standards New Zealand

Standards New Zealand launched a refreshed identity and commissioned a new visual system to compliment this. Following cues from the new mark, a visual language was designed with a focus on ease-of-use of standards materials, featuring vibrant colors and interlocking fields.

The stationery and business system’s objective was to inject a sense of energy and enjoyment into what are usually dry, technical publications. Each of the brand’s core colors are used to differentiate technical, commercial, and strategic content, while the primary brand color is used on high profile materials like annual reports. The result is a library of standards which are markedly different than virtually all other national, regional, and international standards bodies and organizations.

Design team: Wendy Cameron, Will Manning.